Toffee Global

  A well-known fact, the vital spark of any online business is traffic and the fact that the quantity of traffic that a website can produce determines how successful it is, cannot be denied.  Choosing between two marketing tactics to generate traffic for your business most of the time boils down to choosing between search engine optimization (SEO) or Pay-Per-Click (PPC) campaigns to solve your problem. Which strategy, however, is most appropriate for you? Before that, it is important to understand what are these two strategies. SEO (Search Engine Optimization): SEO is the practice of optimising a website so that it ranks higher in searches for specific keywords or phrases. While you invest in SEO, you increase the chances that your target audience will find you when searching for keywords related to your product or service on Google. Out of many  SEO companies in Noida , TOFFEE GLOBAL has been working exceptionally well on this. When to use it over PPC? When you want cons...

To begin with, the best question to answer would be what is Social Media Marketing? The process of using social media to locate and interact with your audience, establish your brand, and drive income is known as social media marketing. Almost every facet of your organization can benefit from social media marketing. Brands must generate original content customized to their audience's requirements and interests, track the engagement rates of that material using analytics, and use this data to improve consistency to thrive at social media marketing. If you're not taking advantage of this global phenomenon, you're missing out. How Social Media Marketing Benefits a Business?   The magical wand of social media marketing can benefit in a lot of aspects, like the following: Establish Brand Recognition and Trust:  The internet can be a dangerous place; the booming world of E-commerce has turned it into a playground for hackers, scammers, and cyber-crime. As consumers becom...

It is not very difficult to search for the  best digital marketing company in India,   but it is certainly tough to understand how it might aid small businesses. There is a common misconception among people that only big business companies require digital marketing as a constant aid. But in reality, it is often small businesses that are on the upper hand! There are certainly no two ways about the fact that digital marketing has completely changed the way we perceive the concept of marketing. It has penetrated the deep levels of marketing and ensured that you can reach out to the masses. However, people wonder, is it worth it for small businesses to invest in a potent  digital marketing agency in India?   Well, the answer is certainly YES! How Do Small Businesses Leverage Benefits Out of Digital Marketing? Before small businesses set out to invest in the  best digital marketing company in India ,   they must understand exactly what makes the choice so ...